About Us

The current dealership model is broken. Consumers deserve better.

Carzooka is the creation of a group of Canadian automotive retail professionals who are determined to transform the dealership experience for frustrated consumers. While we are based in the Greater Toronto Area, our expertise is drawn from automotive leaders who have held, or continue to hold, senior positions within dealerships across Canada.

Our Founder and Chief Advisor, Thomas D'Monte, has spent a decade in senior marketing roles for major Canadian automotive groups and independent dealerships. During that time, he worked closely with salespeople, managers, and dealer principals, and gained a deep understanding of dealership operations, sales processes, and the factors that influence vehicle purchasing decisions. Most importantly, he witnessed how those processes can affect everyday consumers.

Before entering the automotive industry, Thomas had a 17-year career in news broadcasting, both as an award-winning news editor and a promotions producer for major Canadian broadcasters including 680 News Radio and CTV News Toronto. He was also a voting member of Automobile Journalists Association of Canada, contributing to the Canadian Car of the Year and Canadian Utility Vehicle of the Year awards. Thomas has written for national publications including Maclean's and Today's Parent, and produced a weekly radio feature "680 Test Drive," reviewing new vehicles entering the North American market.

Today, Carzooka combines automotive industry insight with a consumer-first approach to help consumers make informed vehicle purchasing decisions. Our goal is two-fold. First, to give car buyers the knowledge, confidence, and tools they need to navigate the dealership process and secure the right vehicle at a fair price. Secondly, to advocate for a transformation of the current dealership model for buying cars.